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2/3/2023
14 : 4
Influence Weekly #270 - Ogilvy Seeks Experienced Director of Influencer | YouTube car guru Doug DeMuro raises $37 million
Express Expands Its NIL Roster With Four College Basketball Athletes Influence Weekly #270 February 3rd, 2023 Executive Summary Ogilvy Seeks Experienced Director of Influencer YouTube car guru Doug
1/27/2023
14 : 4
Influence Weekly #269 - TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral
YouTuber MrBeast says he works up to 8 days non-stop on content Influence Weekly #269 January 27th, 2023 Executive Summary TikTok's Secret 'Heating' Button Can Make Anyone Go Viral Youtuber
1/20/2023
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Influence Weekly #268- How Hollister and Forever 21 manage long-term creator relationships
How Nickelodeon's influencer families are creating benchmark-breaking content Influence Weekly #268 January 20th, 2023 Executive Summary How Hollister and Forever 21 manage long-term creator
1/20/2023
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Influence Weekly #267 - How viral TikTok soda brand Olipop built its influencer marketing strategy
Instagram announces major backflip after backlash over influencer activity Influence Weekly #267 January 13th, 2023 Executive Summary Instagram announces major backflip after backlash over influencer
1/6/2023
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Influence Weekly #266 - How a TikTok SEO Strategy Helped an Influencer Get New Brand Deals
Chipotle targets Gen Z with wellness Snapchat Lens, menu items Influence Weekly #266 January 6th, 2023 Executive Summary How a TikTok SEO Strategy Helped an Influencer Get New Brand Deals The Great
12/30/2022
14 : 4
Influence Weekly #265 - Virtual Creators 2022 Report By NeoReach
Project HOPE: Raising Money Through Influencer Marketing Influence Weekly #265 December 30th, 2022 Executive Summary Virtual Creators 2022 Report By NeoReach Project HOPE: Raising Money Through
12/23/2022
14 : 4
Influence Weekly #264 - 56.8% of Social Commerce Buyers Trust Social Media Influencers for Making a Buying Decision
Why Ritual is leaning into podcast ads to attract loyal customers Influence Weekly #264 December 23rd, 2022 Executive Summary 56.8% of Social Commerce Buyers Trust Social Media Influencers for Making a
12/9/2022
14 : 14
Influence Weekly #262- TikTok Music Lawsuits Fire Warning Shots to Brands, Influencers
Influencers Reveal What Pinterest Was Paying Them in Shuttered Program Influence Weekly #262 December 9th, 2022 Executive Summary TikTok Music Lawsuits Fire Warning Shots to Brands, Influencers How
12/2/2022
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Influence Weekly #261 - Louis Vuitton, Hermes chase Chinese influencers beyond biggest cities
The Rise Of The Creator Economy Report By Creative Class Influence Weekly #261 December 2nd, 2022 Executive Summary Louis Vuitton, Hermes chase Chinese influencers beyond biggest cities Snapchat rolls
11/25/2022
14 : 15
Influence Weekly #260 - Budweiser rallies over 100 influencers for World Cup effort
American Express partners with TikTok for small business accelerator Influence Weekly #260 November 25th, 2022 Executive Summary Deloitte Survey On The Creator Program Influencers cash in on Las Vegas,
11/18/2022
14 : 4
Influence Weekly #259 - Creators Query Whether Platforms Punish Branded Content and Linking Out
MrBeast has unseated Pewdiepie as the most-followed creator on YouTube Influence Weekly #259 November 18th, 2022 Executive Summary Creators Query Whether Platforms Punish Branded Content and Linking
11/11/2022
14 : 4
Influence Weekly #258 - Inside Ocean Spray's holiday TikTok strategy
How TikTok scrutinizes and scores the creators on its shopping platform Influence Weekly #258 November 11th, 2022 Executive Summary Everything We Know About TikTok Academy QVC Emerges as a Draw for
11/4/2022
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Influence Weekly #257 - How a TikTok creator's fake Pepsi ad went viral
The Rise of the Millionaire LinkedIn Influencer Influence Weekly #257 November 4th, 2022 Executive Summary How a TikTok creator's fake Pepsi ad went viral M&S unveils first virtual influencer
10/28/2022
13 : 4
Influence Weekly #256 - YouTube’s richest creator MrBeast is seeking a $1.5 billion valuation
Everything We Know About Walmart Creator | Clinique takes a new approach to TikTok Influence Weekly #256 October 28th, 2022 Executive Summary YouTube's richest creator MrBeast is seeking a $1.5
10/21/2022
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Influence Weekly #255 - Universal Studio Group Strikes Development Deals With TikTokers
ESPN bets big on TikTok to become 'home of hockey' for Gen Z fans Influence Weekly #255 October 21st, 2022 Executive Summary Why Amazon won't give Twitch streamers a 70/30 pay split ESPN
10/14/2022
13 : 4
Influence Weekly #254 - Meta's Creator Week is back | Heinz partners with vampire influencer
Benefit doubles down on brows for its second TikTok campaign Influence Weekly #254 October 14th, 2022 Executive Summary Heinz partners with vampire influencer Meta's Creator Week is back YouTube
10/7/2022
13 : 14
Influence Weekly #253 - How Shiseido unlocked new influencer marketing success
Jack in the Box seeks full-time Twitch streamer Influence Weekly #253 October 7th, 2022 Executive Summary How Shiseido unlocked new influencer marketing success Triller battles gauntlet of lawsuits as
9/30/2022
13 : 4
Influence Weekly #252 - Brands are hiring TikTok influencers to run their accounts
Duracell calls on tech geeks to energize new TikTok page Influence Weekly #252 September 30th, 2022 Executive Summary ESPN Creator Network: Everything We Know About It Brands are hiring TikTok
9/23/2022
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Influence Weekly #251 - How influencers became the new power brokers for media agencies
Disney Double Downs on the Creator Economy | ESPN launches creator network to attract Gen Z Influence Weekly #251 September 23rd, 2022 Executive Summary Leveraging Radio Influencer Marketing To Grow
9/16/2022
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Influence Weekly #250 - Leaked Revolve Campaign Briefs Show Influencer Pay Rates, Requirements
YouTube Paid Over $6 Billion to Music Industry in 12 Months Influence Weekly #250 September 16th, 2022 Executive Summary Leaked Revolve Campaign Briefs Show Influencer Pay Rates, Requirements Instagram